This campaign was developed for our client, Wendy's. Partnering with Ketchum, we were tasked with creating a corporate social responsibility campaign for Wendy's. The campaign highlighted the issues surrounding youth aging out of the foster care system and the lack of resources they have access to while emancipating. We created an in-depth program to target this area called "STEPS with Wendy's." Once completed, we presented our findings to Ketchum representatives.